This is the main message of Seth Godin's book Purple Cow (which I highly recommend). In a world with millions of advertisements, it's difficult to make your product stand out. If you have a remarkable product, it's a lot easier to gain awareness and, well, be successful.
I think Cake Boss perfectly exemplifies Seth Godin's philosophy. Carlos took something as simplistic as baking, and made it remarkable. He created a story around his bakery, with a focus on family and values. His values are humanizing; he has extreme talent and a successful bakery, but he has similar values to you, and he's a down to earth guy. Throw in an accent and a good sense of humour and now he's entertaining. I don't even bake, and I watch Cake Boss on TLC on a regular basis. Carlos has extended his target market from the avid baker that watches TLC to 20 year old university students that never bake, but find pleasure in seeing remarkable things created before them. Who doesn't want a piece of the remarkable?
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