Your Brand.

"Your premium brand had better be delivering something special,

 or it's not going to get the business." - Warren Buffet

It's difficult to make your product stand out in a crowded marketplace. I'm dealing with a different battle- my personal brand. It's difficult to make myself stand out from other highly intelligent students fighting for top jobs. First impressions are everything, but what good are they if you're not remembered? I'm not here to tell you how you can make yourself stand out. That's impossible. But you can use a unique and innovative business card that will make you remembered with recruiters. Try something different, something innovative, and you're more likely to leave a lasting impression. 

Unique Business Card #1- The Peanut business card.

A Japanese company named Arigatou is using laser engraving technology to print logos, names and telephone numbers on organic materials like beans, rice and peanuts. Although this is very creative, I'm not sure how well this would be received in North America. With a large number of peanut allergies, handing this out at a networking event when the top executive has a serious nut allergy may not go over too well. Nonetheless, this is really cool.

Unique Business Card #2- The Meat business card. 

Just like Arigatou, a company called Meatcards uses high powered lasers. These high powered lasers burn your contact information into a dried piece of meat. 

Unique Business Card #3- The Scratch business card. 

Just like a lotto ticket, scratch the card to unveil your contact information. 

From my research, those were the three business cards that I found to be the most unique. Imagine yourself handing a recruiter a piece of meat instead of a traditional business card. Don't you think you'd stand out? Obviously a unique business card is just the first step in brand building. A business card really has nothing to do with building your brand, it has to do with gaining the attention of others so you can show them what your brand is. Otherwise, you may not have the opportunity to show them what you've got.