After returning from a fun, yet tiresome vacation I was greeted with the following advertisement situated above the baggage claim belt in the Toronto airport:
What was my reaction to this advertisement?
I'm sure I wasn't the only Tim Horton's deprived Canadian who reacted by hopping in the car and driving to the nearest location. Tim Horton's has done a great job associating themselves with one's home. When I think of home, a few words come to mind; comfort, belonging, welcoming, family, love, and warmth, (to name a few). It's safe to say that a consumer is compelled to make a purchase when that specific purchase evokes positive emotions. Not only did this advertisement bring to mind the feelings of home, but it also made me proud to be Canadian. The feeling of Canadian culture coupled with the comforts of home I had been missing for the previous two weeks, made my Tim Horton's purchase inevitable.
My point: Find a way to associate a positive emotion to your product. It's effective.
